EMPOWER. MOTIVATE. ACTIVATE.

FLIP THE CULTURE.

Talent gets you in the door. Culture keeps you in the room.
Transition determines who you become.

ABOUT US

Flip the Culture, founded by Birmingham native and former Division I student-athlete Ernest “E” Josiah Kenty, was created to solve one of the most overlooked challenges in sports: the psychological and identity transitions athletes face at every stage of their athletic journey.

From early development to the final whistle, athletes are trained to perform—but rarely taught how to transition. Most navigate injuries, role changes, program shifts, and the end of their career without the mental framework to understand what’s happening to them.

E experienced this firsthand. After multiple injuries and a near career-ending setback, he battled the identity loss and uncertainty that so many athletes silently endure. That journey eventually led him to the TEDx stage, where he shared the very problem Flip the Culture now exists to solve: athletes aren’t prepared for the transitions that define their lives.

Flip the Culture exists to change that.
Rooted in E’s lived experience and his work as an award-winning educator, Certified Financial Education Instructor, and author, Flip the Culture transforms an athlete’s passion into psychological readiness. We teach athletes how to value transition rather than fear it—using mindset training, storytelling, and structured transition mapping.

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Our mission is to equip athletes with the clarity, confidence, and mental tools needed to master every transition—during and after sports—so they can thrive long after the jersey comes off.

Through workshops, speaking engagements, curriculum-based programs, 1-on-1 Consultations and community partnerships, Flip the Culture helps athletes redefine identity, build resilience, and apply the discipline of sports to real-life success.

Whether an athlete is entering a new season, overcoming injury, adjusting their role, or stepping into life after sports, Flip the Culture ensures they don’t just survive transition—they understand it, embrace it, and thrive through it.

MEET THE FOUNDER

Ernest Josiah Kenty, a husband and Birmingham, Alabama native, is a former Division I student-athlete at Murray State University in Murray, Kentucky. Early in his college career, Ernest “E” suffered a severe knee injury—tearing his ACL, LCL, MCL, and part of his meniscus during the second week of fall camp. Through relentless determination, he made an incredible recovery and returned to the field, culminating in a standout spring game where he recorded two interceptions, a touchdown, two pass breakups, and three tackles. Despite this remarkable comeback, coaching changes put his scholarship in jeopardy, and E realized that his love for the game had evolved. It was then that his journey of winning championships off the field began, as he discovered how to channel the spirit of football into purpose, passion, and personal growth.

Today, E is the founder and CEO of Flip The Culture, a platform dedicated to preparing athletes for the many transitions they face both during and after their sports careers, equipping them with the skills and mindset to perform at their best on and off the field. He also hosts the Flip The Culture Podcast, where he shares inspiring stories and actionable strategies from athletes, coaches, and leaders. Flip The Culture addresses the critical challenge of identity loss and lack of direction that athletes often experience, even while actively competing, empowering them with leadership, life skills, and financial literacy to navigate every phase of their journey.

E is a public speaker, author, content creator, and award-winning educator. He was recognized as the 2021-22 Teacher of the Year in his first year of teaching and the 2022-23 Outstanding Middle School Educator of the Year, and he is a two-time recipient of the Daniel Milam Student Leader Award at Murray State University. His work earned him a TEDxAlabaster opportunity, where he spoke about the psychological and identity challenges athletes face and how Flip The Culture provides practical solutions to thrive in every transition.”

E. Josiah is a respected leader whose influence was evident early in his life through resilience, discipline, and character. Upon returning to Birmingham, AL after seven years, he was invited back to his middle school, W. J. Christian, as a keynote speaker and was honored with the retirement of his jersey in recognition of his lasting impact.

His leadership was shaped at Ramsay High School, where a defining moment during a 2012 team workout revealed his exceptional endurance and mindset. That same year, he was elected varsity football team captain as a freshman—a role he held for four consecutive years, leading both on and off the field. Today, E. Josiah continues to give back to his alma mater and the Birmingham community, embodying servant leadership and lasting influence.

What They Say

"E. Josiah brings passion, intensity, and genuine love to everyone that he connects with. When he speaks, his words and perspective will forever impact your life." - Tyler Tolber (2023 Minor League Hitter of the Year)

E. Josiah is a true gift from God for this generation. His passion to serve his community and motivate the youth is inspiring. No matter your age or walk of life, you will be encouraged by him." - Brittley Humphrey (3x All-American, 2021 SEC Champion, 3x All-SEC Former LSU Women's Track & Field)

Passion, perspective, intensity, and inspiration is always present when Ernest Kenty takes the stage! He was built for the ears of the people!!" - Otis Leverette (Former NFL Player, Founder of Modern Day Fitness

ansas ty Royals

The Flip the Culture 3-Pillar Model

Our program develops the whole athlete, preparing them to reach peak performance in their sport while building the mindset, skills, and habits to thrive long after the final whistle.

The Player 

Maximizing On Field Performance

  • Mental toughness & focus under pressure

  • Energy, rest, and recovery mastery

  • Goal-setting for consistent performance

  • Leadership and positive team culture

The Person
Building a Strong Identity Beyond Sports

  • Understanding “Who I am” vs. “What I do”

  • Healthy coping & stress management

  • Character, reputation, and social media presence

  • Communication and relationship skills

  • Identifying strengths and weaknesses

The Plan
Preparing for Life After the Game

  • Financial literacy & money habits

  • Career exploration & transferable skills

  • Networking and opportunity building

  • Roadmap for personal and professional success

SERVICES AND OFFERINGS

Professional speaking, hosting, and partnerships that inspire transformation

Speaking Services

Culture doesn't happen by accident-it's trained.
  • Keynote Presentations

  • Workshops & Training Sessions

  • Curriculum Based Sessions (Deep dives into Flip the Culturw modules)

  • Panel Discussions & Fireside Chats

  • School & Team Motivational Talks

  • Corporate Leadership

Athlete Life & Performance Curriculum

Building athletes who perform in the game and thrive in life.
  • Curriculum Implementation & Delivery (Single or Multi-Session)

  • Customized Athlete Development Programs

  • Financial Literacy for Athletes

  • Parent, Coach & Staff Development Sessions

  • Leadership, Character & Culture-Building Modules

  • Identity & Transition Readiness Modules

  • Performance & Mindset Training

1-on-1 Consultation Services

One-on-one guidance that builds clarity, accountability, and confidence.

  • Self-Pace Athlete Curriculum 

  • Personalized Data-Driven Playbook Sessions

  • Identity, Mindset & Transition Coaching

  • Accountability & Goal Alignment 

  • Autographed Copy of OVERTIME

  • Podcast Feature Opportunity

Community Partnership Services

Empowering athletes and communities through collaboration, mentorship, and purpose.”

  • Workshops & Clinics for Teams and Schools

  • Amplification Opportunities

  • Curriculum Integration

  • Community Events & Speaking Engagements

  • Mentorship & Advisory Support

PROVEN IMPACT

Real results from authentic leadership and inspirational speaking.

Data Driven

Curriculum powered by real athlete insights, backed with measurable outcomes.

TEDxAlabaster

Speaker & University Presenter inspiring audiences through lived experience.

Trust the Impact

Building credibility through proven partnerships and

long-lasting results.

Real Athlete Stories

Authentic journeys from the locker room to life, creating relatable connections.

FOR THE ATHLETES

Athletes know the grind. The lessons of sports don't end when the game does.

Flip the Culture helps student-athletes and young leaders turn resilience into real-life wins.

Mental Toughness

Developing grit and emotional resilience to tackle life's biggest challenges.

Goal Setting

Creating a vision (Your Plan A) and building the discipline to achieve it.

Life Beyond the Game

Transforming athletic excellence into career, leadership, and personal success.

If I was LOSING on the FOOTBALL FIELD, I had to GO out and WIN in LIFE

You can’t LOSE in EVERY AREA. - E. JOSIAH KENTY

WHAT PEOPLE SAY ABOUT US

Hear from athletes, coaches, educators, and leaders.

Trey Jemison

"Talk about a person who loves the Lord and walks the way he talks. E Josiah is someone I've looked up to since I was in children's church at FCCC. He inspires, motivates, and gone impact everywhere he goes"

New York Knicks

(Center)

Susan Guess

"E Josiah is a passionate motivational speaker. He is committed to using his voice to inspire his generation to be their best selves and to a make positive difference in the world."

Sr VP of Marketing, Paducah Bank

Micheal Jackson, Sr.

"You can feel the pain and passion in the words Kenty says when he is on stage. He is a man that's been through it all, embraced it and made a product out of it."

Carolina Panthers (Cornerback)

Jameis Winston

"E. Josiah Kenty speaks into your soul and requires deliverance of self doubt. I am so happy and grateful that E is inspiring and encouraging others to be their very best."

New York Giants (Quarterback)

PODCAST

Real Stories. Real resilience.

FLIP THE CULTURE is where athletes, leaders, and dreamers learn how to win beyond the game.

Join Ernest as he interviews inspiring guests who’ve overcome adversity and built extraordinary lives through commitment to their Plan A.

FREQUENTLY ASKED QUESTIONS

Everything you need to know about working with Flip the Culture.

What is Flip the Culture?

Flip the Culture is a mission-driven platform founded by Ernest “E” Josiah Kenty, designed to help athletes and leaders successfully navigate life’s biggest transitions—especially life after sports. Through speaking, workshops, books, and digital content, we inspire resilience, leadership, and purpose-driven success.

Who is Flip the Culture for?

Our programs are designed for current and former athletes, students, educators, and organizations who want to build resilience, embrace leadership, and repurpose the lessons from sports into everyday life and career growth.

What services do you provide?

We offer:

Keynote speaking and workshops

Leadership and resilience training for youth and professionals

Digital content and podcast episodes

EJ’s book Overtime: How to Win a Championship in Life

How can I book EJ for a speaking event or workshop?

You can fill out the Booking Form on our website or email us directly through the Contact page. A member of our team will follow up with availability, pricing, and event details.

Do you offer virtual sessions?

Yes. EJ offers both in-person and virtual workshops, depending on the needs of your school, organization, or event.

How can I get EJ’s book, Overtime?

You can purchase the book through our website [link] or directly on Amazon. Bulk orders for schools, teams, and organizations are also available.

What makes Flip the Culture different?

Unlike traditional motivational speaking, EJ brings firsthand experience as a former Division I athlete and educator who’s lived through injury, transition, and growth. Flip the Culture is not just about hype—it’s about equipping people with practical tools, real stories, and actionable steps.

Can I collaborate with Flip the Culture?

Yes! We welcome brand collaborations, partnerships, and sponsorship opportunities that align with our mission. Reach out via the Contact page to start the conversation.

Where can I listen to the Flip the Culture Podcast?

The podcast is available on Spotify, YouTube Podcasts, and other major platforms. New episodes are also promoted through our social media.

How do I stay updated with new content and events?

Join our email newsletter or follow us on Instagram, Facebook, and YouTube for updates on speaking engagements, podcast releases, and community events.

Get the Book: OVERTIME

Whether you’re an athlete, former athlete, or someone who's never stepped foot on a field or court, this book is your playbook for achieving success in every aspect of life.

Discover the keys to unlocking a champion’s mentality in "OVERTIME: How to Win Life's Championship."

Today Just $19.99

1-on-1 Athlete Transition

Transition looking cloudy?

Let us help you find clarity!

When an athlete steps into a new season of life, the hardest part isn’t the shift, the uncertainty, or the change itself,

it’s the silence that comes after the routine, the structure, and the identity you’ve always known.

When the jersey comes off, many athletes find themselves without direction, without identity, and without the support they once relied on.

Only 1.5% of athletes go pro, but 100% face the transition.
What happens next is what truly defines their future.

That’s where Flip The Culture steps in.

Our Mission

We help athletes rewrite their playbook by transforming the discipline, teamwork, and resilience developed through sports into confidence, clarity, and real-world success.

Whether someone is unsure of their next step or struggling with identity after sports, we provide the guidance, tools, and support needed to build their next championship, in life.

Free 30-Minute Transition Consultation

This private, 1-on-1 session is designed for athletes who are:

  • Unsure about what comes next

  • Struggling with identity after sports

  • Feeling disconnected from their purpose

  • Looking for direction, confidence, and clarity

  • Needing support during a major life transition

What You’ll Receive

  • Self-Paced Athlete Curriculum 

  • Personalized Data-Driven Playbook Sessions

  • Identity, Mindset & Transition Coaching

  • Accountability & Goal Alignment 

  • Autographed Copy of OVERTIME

  • Podcast Feature Opportunity

WHO WE WORK WITH

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Come visit us

Get In Touch

Hours

Mon – Sat 9:00am – 8:00pm

Sunday – CLOSED

Contact Us

New Location

105 Vulcan Rd, Birmingham, AL 35209, USA

Call: (205) 936-7629

Site: https://fliptheculture.com

Copyright Flip the Culture 2025. All rights reserved